Spring Aqua Advisor
- Happy Customer
- Founder and CEO of The Big Idea Group
James Ferguson has never met a stranger. The minute you meet him, you know that not only do you have a seasoned partner and strategic marketing champion for your business, but a new lifelong friend as well.
A proven leader with over 28 years of strategic marketing experience in both direct-to-consumer and business-to-business segments, James has developed and implemented many fully integrated strategic marketing initiatives that have included strategic brand planning, brand positioning, advertising, consumer and retail promotion, digital, social, word-of- mouth advocacy and direct marketing.
After holding various C-suite roles throughout most of his career, James founded Big Idea Group, an entrepreneurial strategic marketing organization that works directly with senior leaders and their brand teams to create and execute innovative strategic plans, brand propositions and programs that drive incremental business growth.
Over the years, he has worked with a variety of brands including several fortune 100 and 500 companies. A few notable organizations include Procter and Gamble, Bayer HealthCare, Johnson and Johnson, Nature’s Way, LensCrafters, Kikkoman International, Chiquita Brands, Nestle Waters, SuperValu, Kroger, and several regional convenience store chains.
James is also passionate about giving back to the community and helping non-proﬁt organizations. He currently sits on the Board of Advisors of HealthCorps (founded by Dr. Mehmet Oz), served as Vice Chairman of the Flying Pig Marathon Board of Directors and sits on the Board of the Cincinnati Horticultural Society. James is a licensed private pilot, a USSF Grade 7 soccer referee, and serves as a referee administrator on the Ohio State Referee Committee.